How You Build Real Fans

On November 22, 2024, Kendrick Lamar surprised fans with the unexpected release of his sixth studio album, GNX. This 12-track project […]

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Everybody wants followers. Everybody wants views. But that doesn’t mean everybody has fans. There’s a

There’s a certain pulse that underground brands have — one you can’t copy, package, or

You can feel it — hip-hop’s energy isn’t what it used to be, not in

Every year around this time, everything slows down. The air gets colder, the lighting hits

Before the Yeezys, before the controversies, before the billionaire headlines — there was a bear.

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